1. Make selling sunwear important to your practice! Every patient is a potential polarized sunwear customer.

2. Specialize in sunwear - Dedicate part of your store to sunwear.

3. Demonstrate the Benefits - Use the Award Winning NuPolar® Glare Demonstration unit with your patients. Polarization can be difficult to explain, but it is simple to demonstrate.

4. Lifestyle Dispensing - Discussing your patients' lifestyle will uncover many uses for NuPolar® polarized lenses.

5. Sunwear must be sold! - Sunwear will not sell itself. Patients need to know the benefits of wearing polarized sunwear to protect their vision.

Overcoming Patient Objections

• If cost is a factor - Explain that "vision is their most valuable sense, so they need to protect it."
• If safety is a concern - NuPolar® effectively removes glare and blocks 100% UV A/B.
• If fashion is the major motivation - Combine NuPolar® with a premium frame offering.
• If they have worn ordinary tinted lenses in the past - Demonstrate glare reduction using NuPolar® glare unit.